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China market entry

Enter China with a plan built on market reality.

We research the market, identify the right route to customers and support the first commercial steps with one local team in China.

What we help you do

A decision based on the market,
not on assumptions

We work backwards from demand: what your market will pay, which channels reach the buyer and which local players can move the opportunity forward.

China market presentation and research
01

Market research

Category demand, price levels, competitors and the channels your product can realistically reach.

SOLVES entering on assumptions made for another market.

Business partner presentation in China
02

Partner search

Identifying and approaching companies able to carry your product commercially in China.

SOLVES a partner list built only from whoever answers an email.

Meeting with prospective distributors in China
03

Distributor and client identification

Qualified distributors and end clients screened for scale, coverage and payment behaviour.

SOLVES signing a distributor with no real reach in your segment.

On-site commercial meeting in China
04

Business meetings support

Meeting arrangements, interpretation and local follow-up handled by our team on the ground.

SOLVES meetings that end politely and lead nowhere.

China market entry strategy discussion
05

Market entry strategy

Positioning, pricing and the commercial steps for your first twelve months in China.

SOLVES a launch without a defined channel or price position.

01

Market insights

Demand, pricing and a competitor picture for your category.

02

Potential partner list

Screened distributors and clients with contact routes.

03

Commercial strategy

Positioning, pricing and a practical channel plan for China.

Output

What you
receive

Research, partners and a plan your team can execute.

04

Meeting preparation

Agendas, translated materials and briefing notes.

05

Local execution support

Our team following up in Chinese after each meeting.

China market entry

KAN-therm in China

Market development, company setup, trade fair representation, local training and certifications for a European HVAC manufacturer with more than 1,300 employees.

2019PRESENT
Explore more case studies →

Frequently asked

China market entry,
made clearer

How long does market entry take?

Research is typically 6–10 weeks. Commercial traction usually falls in a 6–18 month window depending on the sales cycle and certification requirements.

Do we need our own Chinese company?

Often not at first. Many clients begin through a distributor or our China desk and register an entity only when commercial volume justifies it.

Can you help us evaluate and enter the market?

Yes. We can combine market and competitor research, regulatory guidance, customer or distributor identification, partner searches and ongoing local business development.

Get in touch

Planning your next project
in China?